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Research Briefings

OTT technologies and strategies for broadcasters

Summary:

TV broadcasters and programmers must embrace a new set of video-delivery techniques to reach consumers in this age of mobile and social entertainment. One of these is over-the-top (OTT) video delivery: digital video programming via the open internet rather than over the air or through a facilities-based service provider that can be sent to any connected consumer electronics device, regardless of location. Online delivery to so many types of consumer devices means that video programmers must produce multiple internet-streaming formats that use different types of security and different ways of inserting ads. This report explains the technical details of the various format and delivery types. Other considerations include the need for maintaining high video quality despite external factors and choosing from among multiple architectural approaches to optimize delivery.

  1. Executive summary
  2. Market and consumer drivers
    1. TV and video service models
    2. Pay-TV service models
    3. The OTT model
    4. Connected CE and device ecosystems as video distribution channels
    5. Demand for commercially produced TV and movie content online
  3. OTT and multiscreen technologies
    1. Multiple screen sizes
    2. Managed versus unmanaged video delivery
    3. Content delivery networks
    4. ABR: maintaining high video quality under constrained bandwidth
    5. Evolution toward standardized OTT-capable video formats
    6. Multiscreen video security
    7. Ad insertion: another set of variables
  4. Key technology issues
    1. Video quality
    2. Multi-encoding for device-specific video formats and protocols
    3. Video processing for OTT and multiscreen video
    4. Processor approaches, pros and cons
  5. Conclusions and takeaways
  6. Recommendations
  7. Additional considerations
  8. About Steven Hawley
  9. About GigaOM Pro

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