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Quarterly Wrap-ups

Social fourth-quarter 2012 analysis

Summary:

Interest may be weakening in consumer social media businesses. But social technologies are working their way deeper and deeper into enterprise computing, and social media is playing a bigger role across advertising and marketing sectors. In the fourth quarter social business software went both vertical and horizontal, Adobe and Behance built in community, and Facebook tested new revenue streams.

  1. Executive summary
  2. Social business software goes vertical and horizontal
  3. Small and simple social applications
  4. The social dilemma
  5. Adobe and Behance: building community into web products
  6. Social and marketing technologies could answer display-ad crisis
  7. Facebook tests new revenue streams
  8. Key takeaways
  9. About David Card
  10. About Stowe Boyd
  11. About GigaOM Pro

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