GigaOM Pro

Showrooming. Everybody’s heard of it by now — conniving shoppers checking out a product in a retail store, then buying it online later for less. But today it makes more sense for retailers to shift their focus away from this practice and focus on harnessing the shopper’s in-store wireless experience for themselves and their brands. In addition to making mobile-data-hungry customers happy, customer-facing in-store Wi-Fi networks will bring the retailers themselves much value. Read more »

Mobile apps continue proliferating, location-based shopping is on the rise, and unsubsidized handsets could disrupt traditional carrier models. Read more »