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Knowing your audience and engagement strategy is key for those looking to create web content for TV shows. Read more »

The tools for enabling micropayments for web video are so far limited, but change, especially for independent creators, may be afoot. Read more »

Creating web video isn't easy, and it isn't free. Here are some of the best options for funding your film, both up front and after the fact. Read more »

Get a peek at the books for a multi-episode comedic web series that was commissioned and financed by the digital arm of a mainstream network. Read more »

Online audiences aren't just passionate; they're also a rich source of demographic data. Offline marketers are getting hip to new ways to use the data. Read more »

As prominant journalists join the ranks of web celebs, newspaper brands have plenty to learn (and earn) from their success. Read more »

As brand sponsorship takes the lead in supporting online video, what kind of content is winning advertisers over? Read more »

For web series, characters who address their audience directly can create an intimacy that pays off for advertisers, creators and audiences alike. Read more »