GigaOM Pro

Many pundits have been unimpressed with the iPhone 5, which Apple introduced last week: It doesn’t have NFC, the battery life doesn’t last long enough, etc. But consumers seem very pleased, as evidenced by the handsets’s record-setting sales of 2 million units in its first day. And I have yet to see one ounce of marketing behind the newest iPhone. So while techies may not be thrilled, Apple has demonstrated once again that they don’t often have their finger on the pulse of the American consumer.