UltraViolet, the digital locker that has the backing of nearly every big Hollywood studio, retailer and consumer electronics manufacturer, is the culmination of three years of work from those groups trying to save a home entertainment business that today is largely defined by rapidly declining DVD sales. But despite its ambitions, there's something about UltraViolet that seems lacking: Even if it succeeds as a platform for the sale and distribution of video to new digital devices, whatever incremental sales it brings probably won't be enough to make up for losses on the DVD side of things.
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