Adobe has acquired Behance, the online social community for designers and creatives, and plans to integrate into its Creative Cloud:
David Wadhwani, Adobe and Behance: Empowering Creatives
For quite a while now, we’ve been watching the creative process evolve. Increasingly, the way in which we do our work looks a lot more like the way we interact socially. We seek feedback from networks of our trusted peers. We make our work public to build our reputations. And we thrive on the work of others for constant inspiration.
That’s why I’m thrilled that Behance is joining Adobe, and confident that together we’ll offer a truly integrated service to Creative Cloud members that spans the creative process. All Creative Cloud members will soon gain access to the base Behance capabilities (like portfolio creation and community features) while paid Creative Cloud members will also have access to premium capabilities (like Behance ProSite).
Adding Behance to Creative Cloud accelerates our efforts to enable a more open and collaborative creative community. As we start to roll out increasingly integrated workflows across the services, you’ll start to see the benefits of combining the creation of content with the ability to seek feedback, showcase your work and distribute it across devices.
This is pretty exciting news, and shows how Adobe plans to provide deeper social support for the creative vertical.
Behance says that they will remain as a separate team, still based in New York City, and pursuing the same agenda, to help ‘the creative world collaborate and connect throughout the creative process, from start to finish’. I will be watching these developments over the next months, closely.