What happened to Apple TV? For all the anticipation of a major announcement about Apple TV at yesterday’s Worldwide Developers Conference keynote, basically we got nada. Instead, Tim Cook talked about almost anything but Apple TV. This being Apple, the company’s silence on Apple TV has generated a new parlor game based on speculating over why it didn’t say anything about Apple TV. I’ll have more to say on the topic in an upcoming Weekly Update. But for now, I think commenter Dan G. in Janko Roettgers NewTeeVee story is onto something. Microsoft raised the digital living room bar considerably at E3 last week and I think Apple did not want to come in under the bar.