Long Views

Is Geolocation a Real Business or Just a Feature?

  • Tuesday, April 27, 2010

Location-based services are popping up everywhere — but can they survive as standalone offerings?

Location-based services such as Foursquare and Gowalla are proving to be popular, with Foursquare recently passing 1 million users and rumored to be the subject of a $100 million takeover offer from Yahoo. But are these businesses in and of themselves, or are they features of some other service or business such as Facebook or Google?

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