Sony remains one of the most important brands in the world, synonymous with quality rich media and the devices that present it. The problem is that, despite a tagline that states “make.believe,” the company is, in a sense, simply playing make-believe with its business. However, the company's recent agreement to pay Ericsson $1.47 billion to buy out Ericsson’s position in their joint smartphone venture could vault Sony into becoming one of the major players in mobile and wireless.
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