Envisioning future strategies for Sony’s success

Sony's buyout of Ericsson's position in the company could put the former back in the mobile and wireless game.

Sony remains one of the most important brands in the world, synonymous with quality rich media and the devices that present it. The problem is that, despite a tagline that states “make.believe,” the company is, in a sense, simply playing make-believe with its business. However, the company's recent agreement to pay Ericsson $1.47 billion to buy out Ericsson’s position in their joint smartphone venture could vault Sony into becoming one of the major players in mobile and wireless.

Related Research

CES 2013 flash analysis: disruptions and disappointments from consumer tech’s biggest show

Connected consumer fourth-quarter 2012 analysis

Connected consumer 2013: how 2012 laid the groundwork for change

OTT technologies and strategies for broadcasters

What Is GigaOM Pro?

GigaOM Pro is the future of technology-focused market research. We deliver expert analysis in an open conversational platform. GigaOM Pro will keep you on the inside track with the following markets:

  • Mobile
  • Cleantech
  • Infrastructure
  • Collaboration
  • Digital Lifestyles

What Customers Are Saying

GigaOM Pro is “a model that delivers great value to readers. I continue to be impressed with the quality of the research and analysis, and more and more content is being added all the time as the community of contributing analysts continues to grow.”

Rob Henshaw
Founder, ValleyShadow.com

“The combination of research, analysis and discussion has become central to my job and crucial to staying informed.”

Ryan Hess
Adobe

Subscribe Now