Long Views

Fantasy Football’s Very Real Digital Business

  • Wednesday, September 30, 2009

Obsessive, highly engaged fans make this $800 million industry a massive (and growing) phenomenon ripe with opportunity for savvy entrepreneurs.

Given the number of people who play, there's a good chance that you have a fantasy football team. For those who don't play, fantasy football is huge. Really huge. And its influence is spreading into other sports. There is real money being spent on fantasy sports and there are real opportunities for savvy entrepreneurs to tap into this massive (and growing) phenomenon.

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