Long Views

Fact or Fiction: Where Is Branded Online Video Going?

  • Monday, August 3, 2009

As brand sponsorship takes the lead in supporting online video, what kind of content is winning advertisers over?

Last month, groundbreaking production company EQAL (the creators of "lonelygirl15") announced that it would no longer be producing scripted series, instead creating content to go along with previously established brands. It was a decision that disappointed many loyal fans, but it just might be the direction the online video industry is going.

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