Automakers from Detroit to China to Silicon Valley have plug-in vehicles slated for commercial launch between 2010 and 2012. A lively ecosystem of technology developers, equipment makers and would-be service providers for these vehicles has started to emerge in preparation for an influx of electric cars. But while various types of grid-connected vehicles often get grouped into one potentially juicy opportunity for innovators, one of the keys to success in this space may be understanding the specific needs and opportunities associated with smaller niches in the market for electric mobility.
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About the Author
Josie Garthwaite
in San Francisco
Expertise: green consumer trends, clean transportation, climate/energy policy, clean technologies
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