Big media events don't come along every day, so when you're betting the company's growth on driving traffic to your web site from a single exorbitantly priced Super Bowl ad or a trail in a popular TV program, it pays to make sure that your IT infrastructure will handle the load. Broadcasters and advertisers alike are turning to cloud computing in order to anticipate, test for, and cope with these brief — but tremendously lucrative — spikes in demand.
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About the Author
Paul Miller
in Beverley, East Riding of Yorkshire, United Kingdom
Expertise: Cloud Computing, Open Data, Big Data, Enterprise Computing, Cloud Strategy, Big Data Strategy, Data Markets, Data Licensing, Organizational Change, Semantic Web, Linked Data
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