Big media events don't come along every day, so when you're betting the company's growth on driving traffic to your web site from a single exorbitantly priced Super Bowl ad or a trail in a popular TV program, it pays to make sure that your IT infrastructure will handle the load. Broadcasters and advertisers alike are turning to cloud computing in order to anticipate, test for, and cope with these brief — but tremendously lucrative — spikes in demand.
What Is GigaOM Pro?
GigaOM Pro is the future of technology-focused market research. We deliver expert analysis in an open conversational platform. GigaOM Pro will keep you on the inside track with the following markets:
- Digital Lifestyles
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