Long Views

How American Express could be a monster in the local-deals market

  • Monday, August 1, 2011

The 162-year-old firm's new service could show many of the new deals companies how commerce, loyalty and offers are really done.

The big news lately in local deals is around public offerings by Groupon and LivingSocial and the rising competition from web players like Google and Facebook. But a much older player, American Express, is also activating local deals through social channels. With 90 million card members worldwide and a new platform on Facebook, the company could have a lot of reach.

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