Today's launch of the Apple iPad came with a big surprise to those of us following the sad story of the iPhone's network issues: The new device will stick with AT&T as the cellular data provider. We can argue forever about whether or not AT&T set sail with the iPhone in a leaky boat, how it should have started bailing the boat at the first signs of trouble, or if it should have set the iPhone free to sail with better networks — but that's not going to change anything. AT&T has faced a 5,000 percent increase in data traffic over the last three years, and its experience is a cautionary tale for carriers in the age of superphones and iPad-like devices. Here's what we can learn from AT&T's experience.
What Is GigaOM Pro?
GigaOM Pro is the future of technology-focused market research. We deliver expert analysis in an open conversational platform. GigaOM Pro will keep you on the inside track with the following markets:
- Digital Lifestyles
What Customers Are Saying
GigaOM Pro is “a model that delivers great value to readers. I continue to be impressed with the quality of the research and analysis, and more and more content is being added all the time as the community of contributing analysts continues to grow.”
“The combination of research, analysis and discussion has become central to my job and crucial to staying informed.”