Long Views

How Media Companies Can Compete Online

  • Wednesday, January 12, 2011

Whether you are a newspaper, magazine publisher or operate some other content-based business, here are some much-needed lessons on how to compete online.

The lessons of how to adapt to the web and take advantage of it are not complicated, if media outlets are willing to listen. If you are engaged in a business that involves content and you want to remain competitive online, you have to become just as web-focused and adaptable as your online-only counterparts. Ignore the lessons, and you will wind up cornering the market in things that most people no longer want — or at least no longer want to pay for.

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