The vast majority of technology purchasers don't care how their stuff works. They just care that it works. This is especially true with digital content delivery services like iTunes or the Kindle. Kindle and iPod buyers want to be able to enter a credit card number, get their product and enjoy it -- without having to worry about all that other messy stuff that goes with it. That's for someone else to worry about. Sure, there are organizations like the Electronic Freedom Foundation, which writes long letters and starts petitions for all the people who have been harmed by Apple not letting the songs on iTunes be used on a Dell MP3 player. But most consumers don't care about DRM — at least not until the "rights management" gets in their way. Steve Jobs knows this. Jeff Bezos, its seems, doesn't.
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