Long Views

How to win the TV iPad app battle

  • Friday, September 23, 2011

Lots of content isn't enough. Pay-TV providers must offer apps that are easy to access in any context to stay ahead.

The fight for the TV audience is quickly moving online and to a growing number of mobile applications, with Apple's iPad as the latest battleground. Over the last 18 months, a number of broadcasters and pay-TV operators have launched iPad apps that provide access to streaming video services. Some are live, some are on-demand, but all are being offered to provide additional value to their traditional TV services. What's the winning combination? Content plus context is key in this battle.

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