CIO magazine’s Bernard Golden clearly points out in a headline that “Gartner’s Cloud Computing Magic Quadrant Pits AWS Against the World.“ “Say what you will about Gartner Magic Quadrants, but there’s little doubt that IT organizations use them to evaluate technology. The firm’s last two analyses of the cloud service provider place Amazon Web Services head and shoulders about the rest. Will other CSPs adapt — or die?”
What Golden is saying is what everyone has been thinking for a long time. Indeed, AWS is so far ahead of the other public cloud computing providers that it will be difficult for anyone to catch up.
No matter what you think of AWS, including what some consider too many outages and what many consider to be “closed technology,” it has not done much wrong in the years I’ve tracked it. Moreover, those who leverage AWS seem to find the technology of great value and continue to grow their use of AWS.
The problem with AWS is that as technology consumers, we don’t take kindly to one technology provider dominating the market. However, we always seem to have similar patterns in emerging markets, be it IBM, Microsoft, and now AWS. One player dominates and leads the charge into an emerging space, and many follow. This is nothing different. However, it will be interesting to see the way this all plays out.