At the close of 2009 — a year that saw AT&T add 2,000 towers to its mobile network to help it handle demand for 3G data on the popular iPhone and Verizon embrace the concept of fiber backhaul for its own and others' mobile networks — operators are realizing that there might be too much of a good thing in the consumer demand for data. But what to do about that is another question. In Europe, carriers are beginning to test and implement new pricing plans that are designed to satisfy customers, boost carrier revenue and help carriers manage the influx of traffic on their mobile networks. Providers such as Vollubill, Bridgewater Systems, HP, IBM and Camiant are designing the back-end infrastructure and showing carriers how to make some type of variable pricing a reality. Here are several types of plans on the horizon.
What Is GigaOM Pro?
GigaOM Pro is the future of technology-focused market research. We deliver expert analysis in an open conversational platform. GigaOM Pro will keep you on the inside track with the following markets:
- Digital Lifestyles
What Customers Are Saying
GigaOM Pro is “a model that delivers great value to readers. I continue to be impressed with the quality of the research and analysis, and more and more content is being added all the time as the community of contributing analysts continues to grow.”
“The combination of research, analysis and discussion has become central to my job and crucial to staying informed.”