Should You Super-Syndicate Your Web Series?

Content creators are staring to wonder if bigger is always better when it comes to web video audiences.

Super-syndication (or hyper-syndication, depending on your preference) was a big buzzword in the online video world a few years back. The web allowed content creators to reach out to audiences everywhere and anywhere they were, rather than making audiences come to the creators. But is this shotgun blast approach still the best syndication strategy for content creators looking to build an audience? Just because you can post a video anywhere, does that mean you should?

Related Research

CES 2013 flash analysis: disruptions and disappointments from consumer tech’s biggest show

Connected consumer fourth-quarter 2012 analysis

Connected consumer 2013: how 2012 laid the groundwork for change

OTT technologies and strategies for broadcasters

What Is GigaOM Pro?

GigaOM Pro is the future of technology-focused market research. We deliver expert analysis in an open conversational platform. GigaOM Pro will keep you on the inside track with the following markets:

  • Mobile
  • Cleantech
  • Infrastructure
  • Collaboration
  • Digital Lifestyles

What Customers Are Saying

GigaOM Pro is “a model that delivers great value to readers. I continue to be impressed with the quality of the research and analysis, and more and more content is being added all the time as the community of contributing analysts continues to grow.”

Rob Henshaw
Founder, ValleyShadow.com

“The combination of research, analysis and discussion has become central to my job and crucial to staying informed.”

Ryan Hess
Adobe

Subscribe Now