Internet companies have made an art out of creating algorithms that can mine data and unleash innovation and opportunities. Picture the famous recommendation engines behind Netflix and Amazon that drive their businesses and have launched new markets for niche content. Google has forever changed advertising and the consumption of information with its sophisticated algorithms. These same types of smart analytics will create the next-generation of innovation around energy, form the foundation of new business opportunities for greentech entrepreneurs, and help both individuals and organizations finally reduce their energy consumption.
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