Long Views

Social Advertising Models Go Back to the Future

  • Tuesday, March 23, 2010

Brand advertising is making a comeback as search behavior moves onto social networks.

You might have expected that after the cost-per-click revolution led by Google, contextual advertising would continue to be the ticket for web monetization going forward. But that hasn't been the case. Brand advertising is making a comeback as search behavior moves onto social networks. Here's a closer look at how the new social breed of web players are looking to monetize their users.

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