The importance of putting the U and I in visualization

Easy-to-use but robust analytics will guide every level of business to a truly data-centric future.

Ask a venture capitalist about big data and she will probably tell you about visualization. Only it won't be visualization in the usual sense. Instead, it will be about visualization of the user interface. We're talking about strikingly intuitive UIs that let users visually work with data using charts and tools instead of with algorithms and code. It's hard work to do right — especially when you're talking about massive data sets and complex computations — but the payoff could be huge for businesses.

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