Long Views

To Ship or Not to Ship – Product Launch in the Smartphone Era

  • Wednesday, July 28, 2010

When your mobile device brand is your integrity, it’s worth bearing a few key things in mind when producing and releasing products.

Given the cost of playing in the mobile technology arena, there is significant pressure on companies to get products out the door quickly. Those looking to avoid mistakes a la iPhone 4 and Kin would do well to bear a few key tips in mind.

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