Web-based Strategies for Engaging TV Viewers

Knowing your audience and engagement strategy is key for those looking to create web content for TV shows.

These days, the amount of content available for the average TV junkie is astronomical, and it's the rare series that doesn't bundle its episodes with an online presence. And though most television executives at this stage are relatively blunt about the fact that the web elements of a TV show are strictly supplemental, as users get more sophisticated, and as new opportunities for monetization are explored online, that equation may change.

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