Web-based Strategies for Engaging TV Viewers
- Thursday, November 18, 2010
These days, the amount of content available for the average TV junkie is astronomical, and it's the rare series that doesn't bundle its episodes with an online presence. And though most television executives at this stage are relatively blunt about the fact that the web elements of a TV show are strictly supplemental, as users get more sophisticated, and as new opportunities for monetization are explored online, that equation may change.
Related Research
What Is GigaOM Pro?
GigaOM Pro is the future of technology-focused market research. We deliver expert analysis in an open conversational platform. GigaOM Pro will keep you on the inside track with the following markets:
- Mobile
- Cleantech
- Infrastructure
- Collaboration
- Digital Lifestyles
What Customers Are Saying
GigaOM Pro is “a model that delivers great value to readers. I continue to be impressed with the quality of the research and analysis, and more and more content is being added all the time as the community of contributing analysts continues to grow.”
Rob Henshaw
Founder, ValleyShadow.com
“The combination of research, analysis and discussion has become central to my job and crucial to staying informed.”
Ryan Hess
Adobe
About the Author
Liz Shannon Miller
in Los Angeles, CA Latest Report
CES 2013 flash analysis: disruptions and disappointments from consumer tech’s biggest show
This is one of hundreds of in-depth reports and analysis available to all GigaOM Pro subscribers.