Long Views

Welcome to the New Paradigm: TV Makers Rule

  • Thursday, February 3, 2011

The shift towards TV apps has broad implications for the future of video: Cable companies and TV programmers could soon lose the ability to control audiences.

Consumer electronics manufacturers are, for the first time, gaining a great deal of control over which content is available on their products. Through a variety of TV apps and widgets coming to market, they will be able to choose what content viewers see when they turn on the TV. The shift has broad implications for the future of video, as cable companies and TV programmers could soon lose the ability to control audiences.

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