GigaOM Pro

Content publishers of all types can learn from the current book-industry disruption that's creating new business models.

We've written a lot here at GigaOM about the evolution — and disruption — of the book-publishing industry, from the rise of self-publishing phenomenons like Amanda Hocking to new e-book ventures like Harry Potter author J.K. Rowling's forthcoming Pottermore site. The forces driving this disruption in traditional book publishing are the same as those affecting other media, be that newspapers, magazines or virtually any other publishing-based business. Here's what other types of publishers can learn from the current state of the book industry.