Why Freescale Sees Big Opportunity in Green Cars

As cars get greener, they're also getting smarter. Chip companies like Freescale are hoping to build the brains and sensors to enable them.

Take a look at how many semiconductors go into the different types of vehicles on or headed for market — conventional gas-powered cars, hybrids and electric vehicles — and a simple fact about the transition to lower-emission vehicles becomes clear: As our cars get greener, they'll be using more chips. The trend offers a business opportunity for chipmakers who want to get out ahead of the curve. As Steve Nelson, manager of global automotive marketing for Freescale, put it in a recent interview, "The key to green is going to be electronics."

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