Google's new App Inventor could create a wave of new apps to serve as vehicles for mobile advertisements. But with Android Market already developing a Wal-Mart-like reputation, the new do-it-yourself developer kit needs to produce apps people really use — and ones advertisers will really pay for.
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About the Author
Colin Gibbs
in Denver, CO
Expertise: Mobile advertising, mobile marketing, mobile TV, mobile music, app stores, mobile enterprise, handsets, wireless networks, smartphones, smartphone platforms.
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