GigaOM Books

When Nathaniel Hansen set out in May 2010 to fund his idea for a documentary using a site called Kickstarter, he wasn’t sure what to expect. After all, the concept of “crowdfunding”, which lets contributors and fans help fund a project in return for rewards, was fairly new and unproven, and would people really contribute their own money to help him realize his vision?

It turns out, yes. Three weeks later, Hansen had surpassed his $11,000 goal and realized a revolution was at hand in how people funded their ideas and passion. Soon others were asking him how to launch a crowdfunding campaign, and over time the filmmaker developed and fine-tuned a method for creating successful crowdfunding campaigns, and found the same principles and methods applied no matter what the project, whether it was for a movie, a new business idea, or a new technology product.

This book will explain and walk you through Nathaniel Hansen’s proven method of crowdfunding on Kickstarter, giving you practical steps along the way on how to apply it to your own project. Based on personal experiences shared by the author, culled from dozens of successfully funded projects, as well as case studies of successful high-profile projects, this book provides a much sought after road map for anyone thinking of using kickstarter.com to fund their next venture, large or small.