Haydn Shaughnessy

in London, UK and Austin, Texas

Cogenuity

Expertise: Innovation, thought leadership, enterprise 2.0, emerging trends, analytics, open enterprises, and open management.

About Haydn:

My consulting work is increasingly focused on helping companies to develop thought leadership, especially in the area of innovation and enterprise transformation.

You can see more at Google Plus.

I work with a variety of think tanks on futurist scenarios, using semantic analysis to identify new trends in attitudes, markets and in the ways enterprises operate. I develop models of enterprise and economic transformation that give clients unparalleled insights into the future of a range of markets and industries that they can then use to develop their own thought leadership.

Thought leadership is important – it is not PR. It is a way for clients to lead the conversation in their industries. In an ideas-driven economy, it pays to make sure your ideas have impact. That’s where I can help.

My work has featured in the Harvard Business Review, Long Range Planning, Wikinomics.com and on Forbes.com and I’ve worked with a variety of leading companies and start ups.

About Cogenuity : Cogenuity helps companies to develop thought leadership. We are discreet and never talk publicly about clients. Our work can be around new work technologies such as Enterprise 2.0 or the impact of cloud computing or it can be around fundamental market transformations and innovation. We also do a lot of work around emerging trends and the innovations needed to prepare for the hyper innovation model that’s coming down the tracks right now. Our work involves resaerching and creating thought leadership but also getting it out there so that it has maximum impact – and measuring results. We are metrics driven!

Address:

Skype: shaughies
email haydn at cogenuity dot com