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Peggy Anne Salz

in Cologne, Germany

Chief Analyst , MobileGroove

Expertise: Mobile search & content discovery, personalization, recommendation, mobile advertising & mobile marketing, mobile retail, mobile CRM and loyalty, marketing relationship management, permission marketing, social media.

About Peggy:

Peggy Anne Salz is the chief analyst and founder of MobileGroove — formerly MSearchGroove — a top 50 influential technology site providing analysis and commentary on mobile search, mobile advertising, social media and all things mobile at the intersection of content and context. Her report, Mobile Search & Content Discovery, was regarded as the first in-depth study of its kind, establishing Peggy as an authority on mobile search and content discovery technologies. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, laying the groundwork for her next project: a global mobile marketing thought leadership resource commissioned by the Mobile Marketing Association (MMA).

About MobileGroove: MobileGroove — formerly MSearchGroove — is a top 50 influential technology site providing analysis and commentary on mobile search, mobile marketing, social media and all things mobile.