in Atlanta, GAExpertise: Mobile, strategic planning, market research, product strategy,
About Phil:
Dr. Hendrix is the head of the Institute for Mobile Markets Research (immr), a research organization based in Atlanta that helps companies better understand and capitalize on opportunities presented by disruptive technologies. He combines a unique blend of research skills (qualitative and quantitative), industry knowledge, and experience to help clients devise, validate, and implement innovative, market-driven strategies.
About Institute for Mobile Markets Research : immr helps companies in the wireless industry recognize, evaluate, and capitalize on opportunities created by new, disruptive technologies. immr uses innovative qualitative and quantitative research methods to better understand how customers are apt to respond to “really new” products and services. Drawing upon extensive academic research, immr utilizes frameworks, perspectives, and tools to verify and help accelerate the development of markets for new, discontinuous products and services.
Address:
P.O. Box 76417
Atlanta, GA 30358
