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Data Highlights

From New Metrics for the Mobile Ad Market

$14

Billion: The size of mobile ad market in 2012.

From Evolution of the e-Book Market

35%

The amount of sales that are digital from the roughly 300 thousand titles available for sale in both digital and print format.

About This Topic Page

Mobile is curated by Colin Gibbs, an expert reporter with deep knowledge and a fat rolodex of contacts to help you spot the important news and trends as they happen. It’s also your home for Research, Long Views and all things mobile, from devices to networks to data and content.

Today in

Mobile

Nov 6, 2009 — Verizon Wireless launched its first two Android handsets today -- as if you hadn't heard -- but the HTC Eris is getting lost in all the hoopla about Motorola's much-anticipated Droid. I think the Eris's prospects are solid, given the generally positive reviews and the attractive $100 price point, as well as Verizon's impressive new marketing campaign. It seems that the Droid is suddenly the gotta-have handset for the techie crowd, though, and could go a long way toward reversing Motorola's fortunes. If Motorola is to get as much mileage as possible out of the device's launch, though, it's gonna have to push its brand by investing in some advertising of its own.

— Colin Gibbs
Mobile Curator

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