Mobile

Are Sponsored Apps the Key for Traditional Media in Mobile? This content requires a paid GigaOM Pro subscription

Like most Super Bowl match-ups or a season premiere of "Lost," mobile advertising has failed to live up to deafening hype — and for some pretty good reasons. Those spinning wheels appear to finally be gaining traction, though, thanks to a surge in the use of mobile applications, which is opening the door to an entirely new way for companies to present their brands to consumers via their phones. Subscribe now or sign in to view this Weekly Update »

Data Highlights

From The App Developer’s Guide to Working with Ford Sync

1.5M

Ford Sync–equipped vehicles scheduled to hit the road in 2010

From Mobile Augmented Reality Today and Tomorrow

197

million: Augmented reality-capable smartphones set to be in the global market by 2012

About This Topic Page

Mobile is curated by Colin Gibbs, an expert reporter with deep knowledge and a fat rolodex of contacts to help you spot the important news and trends as they happen. It’s also your home for Research, Long Views and all things mobile, from devices to networks to data and content.

Today in

Mobile

Feb 9, 2010 — Google is hoping to steal the thunder -- and the users -- of services such as Twitter, Facebook, Foursquare and Yelp with Buzz, a new social networking offering that promises to be everything social for connected consumers. The service has a mobile component, naturally, and allows users to share photos, videos and other content. Google has long failed to crack the social-networking nut, and there's no reason to believe Buzz will take off when there are so many other compelling services on the market with sizable user bases. But Google's scale alone should be enough to terrify all those smaller guys.

— Colin Gibbs
Mobile Curator

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