What SMS Marketers Can Learn From the Ringtone Space 
Colin Gibbs- Saturday, November 14, 2009
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A group of 14 mobile-content companies agreed last week to pay as much as $63 million to settle an Illinois class-action lawsuit after a group of consumers claimed they were billed for ringtones and games they thought were free. Meanwhile, halfway around the world in Australia, Vodafone was fined $110,000 after an SMS marketing campaign may have breached anti-spam laws. While the two events are unrelated, both are developments that players in the SMS advertising space should take to heart. Subscribe now or sign in to view this Weekly Update »
Curated Links
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Mobile is curated by Colin Gibbs, an expert reporter with deep knowledge and a fat rolodex of contacts to help you spot the important news and trends as they happen. It’s also your home for Research, Long Views and all things mobile, from devices to networks to data and content.
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Mobile
Nov 20, 2009 — Talk of a Nokia/Palm tie-up is heating up again, but -- oddly enough -- the stories this time around seem to be centered on why a Nokia takeover is unlikely. Palm's webOS is an attractive asset, to be sure, and the brand still carries some cache with some consumers. But Nokia has staked its future to the Maemo OS, and adding another platform to the mix would only muddy an already confusing situation. Palm may indeed get picked up, but there's no reason to believe Nokia will be the one doing the buying.
Mobile Curator
SMS will become the realm of communications between companies and their customers, not their prospects.
—Michael Scharf on What SMS Marketers Can Learn From the Ringtone Space
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