Mobile

Marketing Handsets in the Superphone Era This content requires a paid GigaOM Pro subscription

The superphone era is providing a golden opportunity for handset manufacturers to build their brands and differentiate themselves from the competition. But ODMs (original device manufacturers) must walk a fine line in targeting consumers directly without drawing the ire of their carrier partners. Subscribe now or sign in to view this Weekly Update »

Data Highlights

From New Metrics for the Mobile Ad Market

$14

Billion: The size of mobile ad market in 2012.

From Evolution of the e-Book Market

35%

The amount of sales that are digital from the roughly 300 thousand titles available for sale in both digital and print format.

About This Topic Page

Mobile is curated by Colin Gibbs, an expert reporter with deep knowledge and a fat rolodex of contacts to help you spot the important news and trends as they happen. It’s also your home for Research, Long Views and all things mobile, from devices to networks to data and content.

Today in

Mobile

Nov 20, 2009 — Talk of a Nokia/Palm tie-up is heating up again, but -- oddly enough -- the stories this time around seem to be centered on why a Nokia takeover is unlikely. Palm's webOS is an attractive asset, to be sure, and the brand still carries some cache with some consumers. But Nokia has staked its future to the Maemo OS, and adding another platform to the mix would only muddy an already confusing situation. Palm may indeed get picked up, but there's no reason to believe Nokia will be the one doing the buying.

— Colin Gibbs
Mobile Curator

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