Social commerce remains a licensing play
David Card- Monday, May 21, 2012
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Right now, social commerce feels like a technology platform play rather than a retail business. According to our GigaOM Pro 1Q12 U.S. consumer survey, only 7 percent of social network users regularly shop on social networks. That’s a condition likely to continue for 24 to 36 months at least. Subscribe now or sign in to view this Weekly Update »
Curated Links
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Yahoo approves plan to sell part of Alibaba stake
Yahoo will sell about half its stake in a taxable action, and said it would return most of the cash to shareholders, increasing a share buyback plan to $5 billion. Shouldn't Yahoo be buying up content companies?
Submitted by David Card
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How the media is wrong about Facebook’s IPO
Several observers point out that the object of going public is to raise money for the company without diluting too much value, rather than leaving money on the table and "popping" the first day. Regardless, NASDAQ admits it screwed up the Facebook opening.
Submitted by David Card
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Microsoft quietly launches So.cl social network
Microsoft's seemingly undifferentiated "experimental research project" of a social network is aimed at college students.
Submitted by David Card
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Google Chrome leapfrogs Internet Explorer as the web’s top browser
More likely, it does not. More reliable sources, specifically Net Apps, still have IE with a 30-point market share lead.
Submitted by David Card
Percent of people who consult friends or experts before making a decision
From LinkedIn gains strength, momentum
70%LinkedIn’s ad sales were up 70 percent in the first quarter of 2012.
NewNet is curated by David Card, a longtime analyst with deep knowledge and a fat rolodex of contacts to help you spot the important news and trends as they happen. It’s also your home for Research, Long Views and all things Web from social media and Enterprise 2.0 to real-time tools and search.
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WPP, Buddy Media and social media ad-buying
Some might see the big ad agency holding company WPP signing a deal with Buddy Media as a sign of social media advertising technology consolidaton. Certainly, the space – and online ad buying in general – is crowded and complicated, with too many specialists that advertisers and agencies have to stitch together. But the deal isn’t exclusive, and media buying is hardly the place to add the most value in social media. Buying volume efficiently isn’t really the problem. Iet’s connecting the dots between ad placements and long-term effects on brand metrics like awareness, consideration and loyalty rather than depending on simple click-throughs to determine ad-spending value.
NewNet Curator
To an outsider Amex approach may appear scatter gun but from inside Amex is making a lot of effort to stay relevant in the social and local commerce. It is taking a dedicated approach by partnering with relevant players like twitter, facebook and foursquare etc along with developing innovating solutions by bringing merchants and card members together through its exclusive relationship with both. For a 150 year old company, its a concerted effort to be relevant and innovative. The key to assess Amex's offerings are to compare it with competition. All the major players are still trying to figure out the evolving social commerce paradigm and how to be an active participant in the payments and deals space. The likely winners would need to add tangible and measurable value to entire ecosystem of card users and merchants along with the ease of convenience to adapt the new solutions. May the best win.....
