Facebook needs ad initiatives with quicker payoffs 
David Card- Monday, February 6, 2012
- Join the Discussion
Facebook appears more focused on proving the long-term promise of social media marketing than on taking some immediate steps like adding traditional ad formats and selling mechanisms to boost this year’s ad sales. Subscribe now or sign in to view this Weekly Update »
Curated Links
-
Facebook courts startup investors with fbStart program
Facebook is giving seed funds and accelerators some early access to tech road maps in the hopes that will fuel its apps ecosystem.
Submitted by David Card
-
Google Drive: Dropbox killer or mediocre also-ran?
Google's consumer cloud storage service is rumored to be close to launching. Will it differentiate via mobile synch features? Low pricing?
Submitted by David Card
-
60M users engaged with apps on Facebook mobile platform since launch; average 5 times per month
Facebook talks about some impressive mobile usage stats and its app strategy for developers. But meanwhile, some developers are grumbling that going to Facebook's virtual Credits currency didn't boost sales as much as they had hoped.
Submitted by David Card
-
Glam Media launches Foodie.com, a culinary site with a social network baked in
Glam's food site is built off Ning, which it acquired last year. Glam's networks include "owned and operated" sites in verticals like fashion, health and entertainment as well as those from third parties, but it is not saying much about a food network.
Submitted by David Card
From The evolution of the digital music industry
41%Percent of music sales that were made up by digital downloads and subscription services in 2010
NewNet is curated by David Card, a longtime analyst with deep knowledge and a fat rolodex of contacts to help you spot the important news and trends as they happen. It’s also your home for Research, Long Views and all things Web from social media and Enterprise 2.0 to real-time tools and search.
Today in
NewNet
Groupon 4Q shows growth but disappoints
The daily deals giant reported 4th quarter revenues of over $500 million, up nearly 200 percent year over year and even up a little sequentially. It also cut back on marketing costs a bit, although it said in its earnings call that it will continue to spend aggressively to grow its user base. But it didn’t turn a profit – though it blamed a big tax expense – and investors punished the stock for that or because they’re gradually admitting the company was overvalued. Groupon CEO Andrew Mason talked up technology and personalization, but Groupon really needs to prove that all that user data can translate into higher deal conversion rates and analytics that its merchants can use to improve their marketing. That would help its ad agency relationships.
NewNet Curator
I wonder whether for niche content (content targeted to specific interests, regional newspaper etc) the open strategy would be a good approach. What are your thoughts?
—debanjanmukherjee on What We Can Learn From the Guardian’s New Open Platform
