NewNet

Esquire Gives Augmented Reality a Bad Name This content requires a paid GigaOM Pro subscription

It’s too bad Esquire magazine chose to make such a big splash with its augmented reality issue. Mainstream audiences that get their first look at AR from Esquire’s promotion are more likely to see it as another web-based time-waster than the cool commerce tool it could become. Subscribe now or sign in to view this Weekly Update »

Data Highlights

From Second Quarter 2009 in Review: NewNet

9%

Anticipated increase in Facebook advertising revenue for 2009

From Second Quarter 2009 in Review: NewNet

15%

Anticipated drop in MySpace advertising revenue for 2009

About This Topic Page

NewNet is curated by Ed Gubbins, an expert reporter with deep knowledge and a fat rolodex of contacts to help you spot the important news and trends as they happen. It’s also your home for Research, Long Views and all things Web from social media and Enterprise 2.0 to real-time tools and search.

Today in

NewNet

Nov 20, 2009 — Hm, what's that? Sorry, I can't hear you over the din of hype around the Chrome operating system, which Google demonstrated this week, threatening to blow up your desktop and Microsoft while they're at it. Read this reality check on Chrome to cleanse your palate.

— Ed Gubbins
NewNet Curator